---
title: "Head of GTM · Careers · Throughline CR"
description: "Throughline CR is hiring a Head of GTM to turn our first customers into a repeatable way of winning more. Remote."
url: https://throughlinecr.ai/careers/head-of-gtm
format: agent version of the job posting (the same words as the page, as text)
---

# Head of GTM

Throughline CR · Remote · Works day to day with the CPO · Reports to the CEO

[Apply: email justin@throughlinecr.ai](mailto:justin@throughlinecr.ai?subject=Head%20of%20GTM)

## The role

You will turn Throughline CR’s first customers into a repeatable way of winning more. Throughline CR rebuilds the landing pages people reach from ads and emails so each page matches the ad, then tests it against the original. Mobile1st built it out of years of CRO and experimentation work, and is betting the company on it.

Today it sells through founders and partners. Banks and credit unions, ad agencies and DTC brands are using it, and agency and platform partners bring in deals. Self-serve launches at the end of 2026, so brands can start on their own.

Your first job is revenue: close and grow our early accounts, make the partner channels produce, and build an outbound motion that works without the founders in every call. Then turn self-serve into the main way new clients arrive.

## What you’ll own

1. **Pipeline and closing.** Own the deals from first call to signed contract. Turn pilots into paid contracts and expand them to more campaigns. Run demos, handle objections, scope the pilot and negotiate the terms.
2. **Partner channels.** Make agency, platform and referral partners a dependable source of deals, with clear terms and regular follow-up.
3. **Outbound that repeats.** Pick the target customer and build the list, messages and sequence. Prove it works, then write it down so someone else can run it.
4. **Positioning and pricing.** Sharpen who Throughline CR is for and how it’s packaged, using what wins and loses deals. Bring pricing evidence to the CPO and CEO.
5. **Self-serve growth.** Own trial sign-ups and trial-to-paid conversion, and work with the CPO on onboarding and packaging. Growth and product work on the same problem rather than handing off.
6. **Reporting.** Report pipeline, conversion and revenue weekly to the team and monthly to the board.

## What you bring

- **You’ve closed B2B SaaS deals yourself, recently.** You’ve carried a number and closed mid-market deals as an individual, not only as a manager. Martech, CRO or adtech sales into e-commerce or financial services teams is a strong plus.
- **You’ve been the first GTM hire before.** You’ve built pipeline from nothing at an early-stage company. Ideally you also helped move it from sales-led toward product-led.
- **You can work partner channels.** Agency and platform partnerships have produced revenue for you, not just logo swaps.
- **You’re fluent in the funnel.** You know what a healthy pilot-to-paid and trial-to-paid funnel looks like, and you can instrument one.
- **You think like an owner.** You’d take a modest base for meaningful equity tied to results you control.
- **Bonus:** you’ve lived through a services-to-software pivot.

## How to apply

Send your resume and background to [justin@throughlinecr.ai](mailto:justin@throughlinecr.ai).

[Apply: email justin@throughlinecr.ai](mailto:justin@throughlinecr.ai?subject=Head%20of%20GTM)