--- title: "Throughline CR: every landing page matches every ad you run" description: "Throughline CR, by Mobile1st, rewrites your landing page for each ad and email, in its own words, for the people who clicked it, and A/B tests it against your original page." url: https://throughlinecr.ai/ format: agent version of the homepage (the same facts as the page, as text) --- # Every landing page matches every ad you run. Throughline rewrites your page for each ad and email, in its own words, for the people who clicked it. Across 46 live A/B tests, matched traffic earned 31% more revenue per visitor. 30-day free trial · Plans from $500/month - [Book a live demo](https://calendar.app.google/ES1EtizGXWQ94KdN9) (a 30-minute call where we show how we'd rebuild your pages) - [Message Match Index](https://throughlinecr.ai/index): public message-match scores for real companies' ads and landing pages ## What Throughline is Throughline CR is a product by Mobile1st. It continues your existing landing page for each ad, so a visitor sees the claim they clicked on. It is served at the edge through a one-line script, with no page rebuild and no developer. - Page builders make you build new pages. Throughline changes the page you already have. - CRO agencies do the work by hand, slowly. Throughline rebuilds every night. - Every rebuild runs as a controlled test, with your original page and the rebuilt page reported separately. - Nothing serves until a person approves it. ## The problem Your landing page doesn't deliver on what your ad promised. You run dozens of ads and emails, each with its own angle. They all send clicks to the same page, and that page was built for everyone. - **The promise goes missing.** Someone clicks for the smell-proof pouch and lands on a grid of best sellers. - **The offer goes missing.** The code from the ad is nowhere near the price, so the visitor who came to use it has to go looking. - **The page never gets tested.** You test creative every week. The page it lands on stays the same, because nobody can build a page for every ad. ## What changes Every click lands on the page its ad promised. Visitors see the claim they clicked on, in the ad's own words, with your site's own imagery. Everyone else sees your site exactly as it is today. Example on the page (Grav): - **Before, 3 gaps.** Grav's campaign email and the best-sellers page it links to. Three things the email promised never appear on the page. - **After, 8 changes.** The same Grav page, rebuilt: eight changes, each one quoting the email. ## Every ad you run. Every email you send. - **Static image ads**, including the words set into the picture, not just the caption. - **Video ads**, including what is said out loud, not only what is typed. - **Emails.** Every link in a campaign gets its own matched page. ## Results +31% revenue per visitor on matched traffic. Pooled across 46 live A/B tests (25,700 visitors, 672 orders). Early: no single test is yet significant. ## How it works: Mend the Gap Live in days. Running every night after that. 1. **Install: one script and one tag.** A script in your site header and a tag at checkout. Most sites are live in 2–5 days. 2. **Rebuild: we rebuild every night.** Each new ad and email is read, spoken and on-image words included, and the page is redesigned in its words. 3. **Approve: you approve every change.** In Slack, Teams, email or the Throughline portal. Nothing serves until you say so. 4. **Test: served, and tested.** Only matched clicks see it, as an A/B test against your original page. **And again tonight.** New ads and emails are picked up on the next run. ## Running now Sugarloaf Social Club, Teddy Stratford, Lensabl, 420 Science, Grav, Mishimoto. ## What's built in Match every ad without building another landing page. - **Nightly ad sync: every channel, one queue.** Meta, Google Ads and your campaign emails are pulled in every night, and each new ad gets a page that matches it. - **Edge delivery: no flicker, ever.** The matched page is served from the edge before the first paint, so no visitor sees the old page swap out. - **Two-tag install: live in days.** One script in your site header and one tag at checkout, not Tag Manager. Most sites are live within 2–5 days of installing them. - **Claim verification: nothing invented.** Automated checks trace every claim on the page back to your ad, and confirm the page structure holds. - **Human approval: you approve every change.** Review in Slack, Teams, email or the Throughline portal. Nothing serves until you say so. - **Always A/B tested: proof, not promises.** Every rebuild runs against your original page, with revenue per visitor, conversion and orders in real time. - **Hourly self-healing: keeps working as your site changes.** Live pages are re-checked every hour and repaired when your site shifts underneath them. - **Message-match scoring: creative insights.** See which ad messages your pages carry and which convert, to guide your next round of creative. ## Questions **What does it cost?** Plans start at $500 a month, and every account starts with a 30-day free trial. **What does implementation take?** One line of script on your site, plus a tag on your order confirmation page so revenue can be attributed. No page rebuild, no developer time. **Does it replace my site?** No. Your page stays your page. Throughline changes the parts that fail to continue what the ad said, and only for visitors who arrived from that ad. **Who approves what goes live?** A person, every time. Each change can be approved or rejected on its own before anything serves. **How do I know it is working?** Every rebuild runs against your original page as a controlled test. You see visitors, orders and revenue for each side, never blended into one number. ## Next step Close the gap on the ads you're already paying for. See how we'd rebuild your pages, live on a 30-minute call: [book a live demo](https://calendar.app.google/ES1EtizGXWQ94KdN9). ## Links - Homepage: https://throughlinecr.ai/ - Message Match Index: https://throughlinecr.ai/index - Privacy: https://throughlinecr.ai/privacy - Terms: https://throughlinecr.ai/terms - Sign in: https://throughlinecr.ai/login